Every business has a story — and customers connect with stories more than sales messages. Story-driven marketing allows small businesses to build relationships, not just campaigns.
At Mark and Make, we shifted from purely embroidery to helping businesses tell their stories online. Why? Because your brand voice matters as much as your logo. Whether it’s through social media, content, or email, a strong narrative builds trust and emotional connection.
If you’re unsure where to start, begin by sharing your mission and the people behind the brand — your customers want to know you.